Roots vs. BPO Vendors
BPOs rely on people - Roots relies on purpose-built AI. While BPOs shifts manual work to a new cost center, Roots eliminates it altogether. Our insurance-trained AI drives higher accuracy, enables true straight-through processing, and scales without extra headcount. Unlike BPOs, we’re aligned to automation—not hourly billing.

Why customers choose Roots over BPO Vendors
Faster, more accurate, and built to scale - Roots outperforms BPO where it matters most.
BPOs
Accuracy

Unmatched AI Accuracy
Guaranteed 98%+ accuracy with benchmark results to prove it using the world’s most powerful generative AI model purpose-built for insurance and trained on 300 million non-public insurance documents.

Human Accuracy Limits
BPO teams are still human and suffer from lower accuracy levels and consistency issues that impact STP rates.
ROI

Rapid STP Improvements
True operational ROI measured by an increase in straight through processing (STP) rates realized in a single quarter.

Cost Shift, Not Savings
BPOs fundamentally offer a cost center transfer that moves FTE expenses off the books with a small cost savings. They don’t provide a long-term ROI when compared to AI alternatives.
Total Cost of Ownership

Lower TCO with Fast Results
No heavy IT burden. No hosting or model training costs. Start small with a low initial investment, and ‘pay as you go’ with our usage-based model. With Roots you're buying a production-quality system with guaranteed outcomes and a real SLA intact, not just a pilot.

BPO Scaling Costs More
BPOs work on fixed work schedules, require training, and get PTO. Additional volume means more staffing or overtime pay, leading to increased costs.
Breadth of use cases

Broad Insurance Coverage
15+ operational use cases supporting underwriting, servicing and claims processes.

Scale Requires People
BPOs can cover lots of different use cases, but still fundamentally make money and are incented by providing people to solve problems.
SLA Commitment

Results Guaranteed
Roots does not shy away from accountability. We build it into our contract. If there's a problem with accuracy or straight through processing (STP) rates, we're on the hook to correct it. We guarantee results in 90 days or your money back with the only accuracy-based SLA offered for insurance AI.

SLA Cost = More Staff
SLAs from BPOs depend on workforce efficiency and speed which typically requires additional personnel, increasing costs.
Industry-backed

Industry Leading Investors
Funded by industry leaders including Liberty Mutual and Erie Insurance.

Entrenched Legacy Option
BPOs are entrenched in the insurance industry and have been around for years working with many of the top insurance providers.
Proven Customer Success

Top Insurers Trust Roots
75+ production AI Agent deployments at scale, including a who's who of major insurers and references who can attest to Roots' ability to enhance STP rates.

Limited Automation Potential
BPOs measure of customer success focused more on units of work processed and not ‘hands-free’ end-to-end automation and straight through processing rates.
Roots AI models are successfully delivering accuracy and results




























































How Roots Stands Out from BPO

Unlike BPOs that rely on people reading documents, Roots uses insurance-trained AI to drive hands-free processing—boosting accuracy, consistency, and speed.

BPOs move headcount off your books but don’t deliver transformation. Roots reduces total cost of ownership by eliminating manual work and scaling without added staff.

BPOs earn more by doing more tasks. Roots is aligned to your goals - guaranteeing performance with SLAs tied to accuracy, automation, and straight-through processing.
Roots Builds AI Responsibly
At Roots, our singular focus is supporting insurance companies in delivering on their customer promises while keeping the trust and security of our AI at the forefront of everything we do.

Insurers must prioritize fairness and transparency to make unbiased, fact-based AI decisions. Roots simplifies this with an ethical AI framework based on eight core principles, ensuring explainable decisions, strong data protection, and ongoing improvement to maintain trust and compliance.

Roots is dedicated to AI research that directly addresses practical problems. Our work emphasizes advanced post-training methods and reasoning capabilities, enabling AI models to simplify complex tasks, make business processes more effective, automate routine tasks, and improve decision-making.
TRUST CENTER
Secure and Compliant
Roots meet ISO 27001, SOC 2 Type 2, HIPAA and CCPA compliance requirements.





