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Roots vs. BPO Vendors

 

BPOs rely on people - Roots relies on purpose-built AI. While BPOs shifts manual work to a new cost center, Roots eliminates it altogether. Our insurance-trained AI drives higher accuracy, enables true straight-through processing, and scales without extra headcount. Unlike BPOs, we’re aligned to automation—not hourly billing.

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Why customers choose Roots over BPO Vendors


Faster, more accurate, and built to scale - Roots outperforms BPO where it matters most.

BPOs

Accuracy

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Unmatched AI Accuracy 

Guaranteed 98%+ accuracy with benchmark results to prove it using the world’s most powerful  generative AI model purpose-built for insurance and trained on 300 million non-public insurance documents. 

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Human Accuracy Limits 

BPO teams are still human and suffer from lower accuracy levels and consistency issues that impact STP rates. 

ROI

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Rapid STP Improvements  

True operational ROI measured by an increase in straight through processing (STP) rates realized in a single quarter.  

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Cost Shift, Not Savings  

BPOs fundamentally offer a cost center transfer that moves FTE expenses off the books with a small cost savings. They don’t provide a long-term ROI when compared to AI alternatives. 

Total Cost of Ownership

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Lower TCO with Fast Results  

No heavy IT burden. No hosting or model training costs. Start small with a low initial investment, and ‘pay as you go’ with our usage-based model. With Roots you're buying a production-quality system with guaranteed outcomes and a real SLA intact, not just a pilot.  

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BPO Scaling Costs More  

BPOs work on fixed work schedules, require training, and get PTO. Additional volume means more staffing or overtime pay, leading to increased costs. 

Breadth of use cases

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Broad Insurance Coverage 

15+ operational use cases supporting underwriting, servicing and claims processes. 

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Scale Requires People  

BPOs can cover lots of different use cases, but still fundamentally make money and are incented by providing people to solve problems.  

SLA Commitment

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Results Guaranteed  

Roots does not shy away from accountability. We build it into our contract. If there's a problem with accuracy or straight through processing (STP) rates, we're on the hook to correct it. We guarantee results in 90 days or your money back with the only accuracy-based SLA offered for insurance AI.  

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SLA Cost = More Staff  

SLAs from BPOs depend on workforce efficiency and speed which typically requires additional personnel, increasing costs. 

Industry-backed

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Industry Leading Investors  

Funded by industry leaders including Liberty Mutual and Erie Insurance.  

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Entrenched Legacy Option  

BPOs are entrenched in the insurance industry and have been around for years working with many of the top insurance providers.  

Proven Customer Success

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Top Insurers Trust Roots  

75+ production AI Agent deployments at scale, including a who's who of major insurers and references who can attest to Roots' ability to enhance STP rates.  

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Limited Automation Potential  

BPOs measure of customer success focused more on units of work processed and not ‘hands-free’ end-to-end automation and straight through processing rates.  

Roots AI models are successfully delivering accuracy and results 

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How Roots Stands Out from BPO

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Built for Automation, Not Manual Labor

Unlike BPOs that rely on people reading documents, Roots uses insurance-trained AI to drive hands-free processing—boosting accuracy, consistency, and speed.

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True ROI, Not Just Cost Shifting

BPOs move headcount off your books but don’t deliver transformation. Roots reduces total cost of ownership by eliminating manual work and scaling without added staff.

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Outcome-Based, Not Volume-Based

BPOs earn more by doing more tasks. Roots is aligned to your goals - guaranteeing performance with SLAs tied to accuracy, automation, and straight-through processing.

Roots Builds AI Responsibly  


At Roots, our singular focus is supporting insurance companies in delivering on their customer promises while keeping the trust and security of our AI at the forefront of everything we do.

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Our Commitment to Responsible AI

Insurers must prioritize fairness and transparency to make unbiased, fact-based AI decisions. Roots simplifies this with an ethical AI framework based on eight core principles, ensuring explainable decisions, strong data protection, and ongoing improvement to maintain trust and compliance. 

Learn More

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Roots’ AI Research and Development

Roots is dedicated to AI research that directly addresses practical problems. Our work emphasizes advanced post-training methods and reasoning capabilities, enabling AI models to simplify complex tasks, make business processes more effective, automate routine tasks, and improve decision-making. 

TRUST CENTER

Secure and Compliant  


Roots meet ISO 27001, SOC 2 Type 2, HIPAA and CCPA compliance requirements.